TRADITIONAL BUSINESS MODELS

The single bottom line has ruled the business world for a very long time. So there is no shame in having a business that still operates in the traditional, for-profit-only mode. But now is the time to shift into the double bottom line. You must. Your continued relevance, ability to connect with consumers and build sustainable success in the 21st Century depends on it. It is no longer enough to simply provide a service or product. To be the brand of choice, you must now offer meaning in order for consumers to entrust you with their hard earned money. When you join your profit to a socially-driven purpose, you will, in turn, increase that profit. And you will do so more quickly and more easily than you ever could with a traditional single bottom line, because double bottom line branding will create a loyal consumer community more quickly, organically and authentically than an advertising campaign ever could. Doing good by the world is absolutely good for business. How awesome is that?

How can traditional, single bottom line brands best work with us?

There are three entry points depending on what stage your brand and your business are currently operating. Click the entry point below that best applies to you to find out more.