CURRENT CONSUMER BUYING TRENDS


91% of global consumers are likely to switch to buying from brands that support a good cause.
- 2013 Cone Communications/ECHO Global CSR Study

72% of US consumers say they have avoided purchasing products from companies whose practices they disagree with.
- BBMG Conscious Consumer Report

Just 7% of today’s global consumer thinks it’s enough for companies companies to engage in issues through cash, product or service donations.
- 2013 Cone Communications/ECHO Global CSR Study

60% of consumers are willing to pay extra for a socially responsible product.
- 2013 NYU Stern Marketing Study

Companies that are considered leaders in socially responsible policies are leading the pack in stock performance by an average of 25% over the long term.
– Goldman Sachs Global Investment Research

77% of consumers say it is important for companies to be socially responsible and to be seen as good corporate citizens.
- TIME Magazine

86% of consumers believe that business needs to place at least equal weight on societal interests as on business interests.
- 2010 Edelman Goodpurpose® Study

94% of consumers are more likely to trust companies that support social or environmental issues.
- 2013 Cone Communications/ECHO Global CSR Study

58% of employees and executives would be willing to take a pay cut to work for a socially responsible company.
- Sodexo’s Workplace Trends Report 2013

70% of investors factor in a company’s social and environmental impact when choosing investees.
- 2013 J.P. Morgan Industry Report

In the past 10 years, Impact Investing has gone from 12 million to over 400 billion dollars and offers a potential investment opportunity between $400 billion and $1 trillion in the next decade.
- ImpactBase

60% of US consumers say businesses are in the best position to impact social issues.
- Waggener Edstrom Consumer Research

70% of consumers are confused by the messages companies use to talk about their CSR initiatives.
- 2013 Cone Communications/ Echo Global CSR Study